What is included in the Report?
An Outline Of Our SEO Service
We will provide you with an overview of the type of SEO service we offer so you can get an idea of the kind of work we would be carrying out to improve your rankings. We will also include some examples rankings we have achieved for our clients in the past.
On-Page Optimisation Analysis
Included in the SEO report will be an analysis of where your site is at in terms of on-page optimisation.
Firstly, we will look at the quality of content to ensure that you are providing the user with a good experience once they have found you site (the search engine like this).
We will then report on the effectiveness of your Page Titles and META Descriptions. These tell users and search engines what each of your pages is about and are a great place to target your keywords. As well as helping with rankings, well written Titles and Descriptions can greatly improve CTR (Click Through Rate) from the SERPs (Search Engine Result Pages).
Following an analysis of Page Titles and META Descriptions we will then check that you have considered other on page factors across the site – looking at elements such as header tags, images, and internal linking.
Off Page Optimisation Analysis
After reporting on how effective you on page work is from an SEO perspective, we will then look at off page SEO factors. We will check both quantity and quality of links pointing to your site as part of the SEO audit. The number of links to your site should give you a good indication of how good your site is in terms of attracting links, however, it is more important to consider the quality of these links.
We will provide your site with scores based on the quality of its link following – these should give you an idea of whether a link building campaign should be considered.
Conclusion & Costs
Following the analysis of your site and its link following, we will provide you with a brief conclusion as to what we could do to help improve rankings and increase traffic/business. We will then give you an idea of the costs involved in carrying out this work.
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